SECRET // Sports

I grew up in New Hampshire so, by default, all of my heroes came from Boston sports teams: Wade Boggs on the Red Sox, Larry Bird on the Celtics, Ray Bourque on the Bruins, Doug Flutie on the Pats. When I played street hockey, I would be these dudes. When I dressed up for Halloween, I would be these dudes. When I put posters on my wall, they would be these dudes. I had role models that were all men because strong, powerful women were not visible at that time. The damaging effects of not having empowered women visible to young girls is truly detrimental. I think of how different my life could have been if there were commercials on TV that featured strong, confident women like Alex Morgan and Abby Wambach. I am so excited that Secret is creating these two campaigns and would love to be part of the creative process.

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DODGE // Auto

The truth is a powerful thing. It can be freeing, or scary. It can give you an advantage, or put you on your heels. When you really think of it... the truth is power. The fun thing about this spot is that Dodge is basically throwing down a challenge, and effectively telling the audience (in the most fun way possible), you can’t handle this much power. But, you want this power. You NEED this power.

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CHARLES SCHWAB // Banking + Finance

The way to most effectively convey Schwab’s deep understanding of their customers is through authentic, genuine, detailed filmmaking. Like a Jason Bourne movie this project will portray the trader as a technician. We’ll highlight the attitude, the tools, the dedication, and the preparation. This isn’t sweaty, struggling, life and death spy business, but it’s cool, calculated maneuvering and the thrill of the chase. It’s using your wits and experience to get an upper hand, and the anticipation leading up to the moment you pull the trigger (so to speak) and move on a stock at the exactly right time. We’ll show the fun side of stock trading with Schwab.

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IGNITE TV // Comedy

There’s a lot of fun to be had with all of these spots, and I’m ready to assemble a team of All-Stars to get the job done. With the right cinematic look, pitch-perfect performances, and a movie-grade production design, we’ll make our viewer think they’re watching the newest project from their favorite star and then yank the rug right out. It’s a memorable campaign and will put Rogers Ignite TV smack-dab in the frontal lobe of customers’ brains. It would be my pleasure to make these spots with you guys, and can’t wait to tell you about my ideas, so here goes...

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SMIRNOFF // Comedy

By every comparable metric Smirnoff is as good if not better than all those fancy “premium” brands that cost WAY too much. From my art school days all the way to today, we’ve always wanted quality from our vodka, not status. A bottle of Grey Goose doesn’t mean you’ve got great taste, it means you spent too much money on your vodka. The Fun% are all of us who are creative, self-assured, smart, and a little weird. It’s not elitist bullshit, it’s a fully inclusive celebration because Smirnoff is for everyone.

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