LIFESTYLE

WE’VE ALL BEEN THERE.

I know I have. At the beginning of a project, there’s an innate sense of giddiness. Wonder. The acute excitement that comes with letting your imagination run wild with the vision of transforming your space. You’re full of inspiration, and the options seem endless. And while this is inherently exciting… It can also be overwhelming.

Luckily, Sherwin Williams is here to hold our hands through each phase of the process. Nurturing our creativity, and injecting every step along the way with an effortless sense of magic. So every single filmic choice we make – from production design, to casting, to camera – should be in service of this feeling, leaving us with an undeniable sense of joy, and a total…

I want this film to be rooted in each of our groups’ realities while bringing an elevated, uplifting aesthetic overall. I want to evoke that heady feeling you get when you finally feel accepted. It’s exciting and fast-paced with an innate sense of rhythm and style. Let’s make this spot feel considered and deliberate by injecting a freshness and spontaneity that speaks to Facebook as a whole — badass vibey, visual candy that spotlights amazing faces and boasts a strong emotional core.

Our Grandfluencer is a a true sartorialist. A man succeeding in style with an infectious personality - but never pretentious. For costuming our character, I'd like to go slightly off-kilter by integrating distinctive patterns and sharply styled fits. The sort of stuff others wish they could wear, but only he has the confidence to pull off. And all the while having something special you just can't quite put your finger on... He's a man who knows what he wants and has a taste for the finer things in life. And yet, he has this unyielding and uncontrollable drive to be thrifty. He's eccentric by design while keeping it real.

THE EXPLORER
PILAR, 23
Echo Park, CA

Stylish and goofy Los Angeles native Pilar is finally getting her own place! After living with her parents and two high school-aged sisters, Pilar is now able to rent a home of her own. Working tirelessly at FIDM for four years paid off when one of her favorite LA-based brands offered her a full-time position as a junior accessories designer.

To celebrate this new career and new apartment, Pilar's having her friends and entire family over, including Abuela, who is missing her weekly Sunday bingo game for this shindig. So, everything's got to be perfect: the lighting, the margaritas, the appetizers, and Abuela's famous chicken tortilla soup. But when you try to do everything right and all at once, something always goes wrong. In this instance, it's Abuela's soup that is left on the stove too long, causing a volcano-like chicken tortilla disaster.

Thinking quickly on her feet, Pilar eyes the tomatoes that were going to be in the guacamole. She uses the Inspiron 14's AI hotkey to craft a quick, delicious gazpacho recipe that'll be ready before Abuela's even finished her first marg.

PORTRAIT: OUR LEADS:

Both women are ambitious, they have standards — for themselves and others — but they also still value being kind to themselves. They’re not perfect, and they know how to laugh at themselves — meaning they also know how to make others laugh. Playful, open, confident, they go after what they want, but aren’t rigid or overly A-type. They are social, warm, intelligent, witty and kind.

I see Gina as a morning person. She gets up early to workout before starting her day, and likes to take her time with her coffee and a crossword in the mornings. She loves to cook and entertain more than she likes to go to restaurants and bars, so she keeps a tidy, well-stocked kitchen, and a robust bar cart. I see her as someone working in a social field — real estate, or marketing, or running and managing a tech startup. She’s no stranger to responsibility, and she keeps her finances in good order. Occasionally self-deprecating, she can be competitive (she has that fire) but only because she believes it can bring out the best in her, and other people. Loves fashion and follows a few blogs about it, has a Pinterest page for fave looks and likes to vintage shop too. A big friend group, with a few very close besties. Single, or shopping around. Not in a rush to put a ring on it, she’s waiting for someone who really knocks her socks off.

Becca, on the other hand, is perhaps recently out of a relationship. It was time. She’s not mad about it, BUT — it IS why she’s heading out looking fiiiine. She’s going to meet up with her girlies and gays, to have a night out with only the very best company, and the very best red wine. She has a taste for the finer things, and a love of fashion. But she always pays off her credit card at the end of each month, because she’s supported herself since before she can remember. I see her as someone adventurous — we can see it in her clothing choices — maybe she scuba dives, or sails, or takes exotic trips twice a year to go hiking or on a food tour. I see her as working in finance, or even advertising. She likes to party, but likes sleep maybe just as much. Fun, flirty, and wise, she leans into her friends and family for grounding in her life.