LUXE

Pinterest as an extreme sport. Mood boarding as a love language. With Venus in Libra, Lux is a lover of all things aesthetic.

Lux has over a decade of experience as a director, photographer, and treatment designer working across music videos, commercials, and film and tv. She got her start as a web designer and color printer for a celebrity photographer, where her obsession with visuals took hold and never let up.

She’s known for bold aesthetics, emotive imagery, and a confident use of color. Her work is intuitive, and highly curated. She pulls references that don’t just look good, but lock into the emotion for the moment.

She approaches each brief with sensitivity, shaping treatments that not only look beautiful but align deeply with the tone, story, and strategy behind the work. With decades of experience as the client and the creator, she’s passionate about finding the right voice for each project.

These days, she’s focused on writing a feature film. When she’s not designing or directing, she’s organizing her books by color, at a gallery, or somewhere in nature.