LOTTERY

Finding the perfect actors that truly embody the innate absurdity of these characters will be the magic sauce to unlocking the comedy of this spot. And since our cast of oddball heroes never actually speak, it's crucial that we understand EXACTLY who they are from the second we lay eyes on them.

The key is finding people who are intrinsically hilarious without uttering a single word. True personalities who are unabashedly themselves. Folks who have an instantaneous visual impact and leave a lasting impression. Actors who, from the second they walk into casting, simply ARE these characters. Something about them demands attention from the get-go, and we'll be dying to see more.

It's also super important that we hire actors with sharp comedic instincts, who truly understand the humor of the spot. This way, every single micro-expression and reaction will have a clear motivation, creating a spirited, hilarious performance. We can also give them some room to play, allowing them to become our collaborators in the process, and giving us funny edit room fodder we never could have scripted.