FASHION

Real love isn’t an abstract idea.

It’s an action. A purpose. Something built day by day, moment by moment. And even after the newness fades, what remains is something even more profound – a shared history that only grows deeper and richer with time.

This script is a beautiful celebration of the enduring power of love. Not an idealized notion of love, but an authentic love between two people whose real-life romance has been part of making Eternity the iconic fragrance it has become. I’m intimately familiar with the CK brand and their renewed ethos, and I love that this film is pushing it in a fresh, more humanistic direction. It feels like a return to form in a way, as if we’re taking the lush, poetic imagery of of some of the more loose and reportage Eternity films of the mid 90s and invigorating it with a modern sensibility.

My personal filmmaking and photography has long focused on these themes of love, intimacy and relationships, so I’m excited to continue to explore those ideas in this film. Using Christy and Ed’s real-life love story to breathe new life into our concept, we’ll build a gorgeous visual poem out of genuine moments of intimacy and connection. Description goes here

Reality, enhanced. That’s the goal here. While these films rely on the ‘wow’ factor of the visual tricks, the important thing is to not overplay them. We want to make the effects feel relatable. Almost normal, as if our heroine has simply been swept away by the magic of this shopping experience. And if it can happen to her, it can happen to any of us! So, while we’ll elevate our visuals with some surreal, dreamy touches that make the ordinary appear extraordinary, we’ll always make sure it feels believable.

To get this feeling across, we’ll keep the lighting natural and soft. It should feel as if sunlight is filling the space, lending it a beautifully cinematic look and creating an optimistic mood overall. Our daylight will shine through windows at a strategic angle, casting a luminous shape onto the background that is similar to the diagonal bar at the end of the films. Meanwhile, we’ll keep our actress in the soft part of the light—not in the direct sun. This will ensure that we have a soft look overall while still highlighting the action in our main scene.Description goes here

Our girls are having a serious glow-up evening-fashion moment and we are here for it! They’re mixing dyed furs with cropped tanks and roomy jeans. They’re wearing oversized button-ups over skin tight leather minis and knee-high boots. They’re getting playful with proportions, textures, patterns and accessories — all while eating fries and chicken wings! I'm living for this mix of high and low.

Our sets will strike a careful balance of colorful, minimal, stylish, and realistic — fun and lively, but never busy or overdone (to not distract from our treasures and the characters' emotions). Each character's unique set will reflect their style and personality.

Color and materials. Inspired by the bright colors of the Nordstrom Rack brand palette, each room will be painted a different color and feature a variety of floor materials (carpet, tile, wood). I want to lean bright and light with our materials to create a positive and joyful atmosphere. We'll avoid heavy materiality and busy prints.

Doors. As you'll read later, the fitting room doors will play a key role in our transitions. To facilitate that, we'll choose a consistent style that feels realistic and signals that we're traveling through a world of fun fitting rooms. In our home sets, we'll use residential doors.

Furnishings and props. We'll choose light and bright furniture set in minimal, clean, tasteful, yet relatable arrangements. Props will add personality, not overwhelm the sets. Think side tables with playful shapes, thriving plants, and fitting room elements like wall hooks. We could also explore adding texture in some sets with colorful pleated drapery. To help cement the brand's taste and relevance, we should avoid any versions of mid-century modern furniture that feel tired and overdone, opting instead for postmodern inspiration.

Nordstrom Rack Room. This is where the spots kick-off and will most closely resemble a Nordstrom Rack fitting room. I love the idea of using a bright blue carpet in the Nordstrom Rack brand color. We can finish the space with simple white walls and a frameless mirror that makes the space feel fresh, realistic, and familiar.

For NEPHEW’S WARDROBE, we will use his look to help differentiate his forward-thinking fashion from his uncle's. He goes out on a limb to push style without losing his “Brooklyn Pass.” He carries himself with confidence, and others respect it. For UNC, this mythical dude keeps his wardrobe fresh for someone who is always brushing hair off of it. He still adheres to the strict “Your kick’s colors match your outfit” philosophy that has been long gone for the younger generation. But on Unc, it’s OG cool, and everyone’s here for it.

The fashion moment is the literal showstopper of these spots. When the two Jennifers meet, the world literally shifts on its axis, and nothing else matters in the entire world. I want our audience to feel equally rocked by this moment as if they were experiencing this personal déjà vu for themselves and admire the fashion with the same intensity as our Jennifers.

And while the moment itself is magically serendipitous, I want the look of the encounter to feel totally natural, as if two Jennifers really did exist. For the effect in each spot, I'll use a combination of practical and VFX techniques to accomplish this visual sleight-of-hand.

We begin with Jennifers. The timing of each Jennifers' reactions also has to be in perfect sync. I'll employ a movement coach or choreographer to both design and time out these reactions and movements so that Jennifer is aware of how it plays off her “other” self and how it relates to the camera.

To avoid photo doubles, we will shoot both Jennifers separately with plates and motion control, keeping a cohesive eye line. This ensures that the camera movements for the plates are identical. In these shots, we'll keep background movement to a minimum. The lighting cues will be timed to the camera movements to keep everything in sync. We'll then stitch these two scenes together so the end result is seamless. We will make sure our friends from Method are collaborating with us during prep and the shoot itself to ensure a smooth process. We have a lot to accomplish in fifteen seconds, and I'm here to make sure it goes off without a hitch. Treating these spots like they are their very own mini-movies, following a three-act structure, will help me (and the rest of the team) follow the length of each beat.