Sure, we’re all multi-tasking these days — that’s not the joke. The joke is that we’re all multi-tasking and we’re all horrible at it! We spill hot coffee on our laps as we turn left at major intersections. We wrestle with squirming infants while trying to reach heavy objects on high shelves. We text hilarious Friends gifs to our college friends while performing open-heart surgery. OK, maybe that last one isn’t as common, but it gets the point across — what we’re doing is absurd.Read More
KERRY MCLAUGHLIN // LA // PST
Kerry McLaughlin is a Los Angeles-based freelance writer. In the past, she wrote and edited at various magazines and websites, including Allure, XLR8R and Vice. In recent years, she’s worked in narrative and documentary film as an editor, script supervisor and researcher. She’s currently a contributor at The Cutaway. Besides that, she teaches a media literacy workshop to kids, volunteers with the homeless and developmentally disabled communities, hikes long distances and climbs tall mountains.
Smartphones have been around long enough that we’ve had the opportunity to digest their amazing functionality and are left thinking, “Now what?” The simple elegance of Isaac Mizrahi’s SmartWatch seems like a bold leap forward. It’s beautiful and versatile with an unobtrusive nod towards technology.Read More
The first rays of sunlight blast through an ingeniously scrappy DIY tree house as a parrot on a nearby branch squawks the morning alarm — our first nod to the iconic Flintstones opening sequence. Our tomboy heroine pops her eyes open, primed for today’s adventure. Suited up in a homemade helmet and safety gear, she takes the last few bites of her Fruity Pebbles and clips into a zip-line cable, the Flintstones theme as her soundtrack. Two tree house doors open like a cuckoo clock and she bursts outside, zipping past camera like Fred sliding down a brontosaurus tail.Read More
We are thrilled this campaign pushes the groundbreaking concept of the “DOVE Woman” even further by showing women who are not only comfortable in their own skin, but in their own environment. When a woman is in her domain, she radiates a self-possession that’s palpable. To highlight that as a source of beauty is not only a significant cultural step, it’s one we feel creatively and emotionally aligned with as both filmmakers and photographers.Read More
Movement, in every sense of the word, is the core of this campaign. These ASICS films put forward the radical notion that “a group working to advance their ideas” has no separation from “the act of changing physical location” — that movement is dynamic because each facet of the word itself informs the others. Movement’s definitions imply a creative symbiosis: Push yourself out of your mental and physical comfort zones and see how your ideas push forward into the world. Push your ideas forward into the world and see how they push others out of their mental and physical comfort zones.Read More