Since 2011, we’ve delivered 10,000+ commercial director treatments, pitch presentations and narrative content decks.

Genres

  • Auto

    FOUNDER

    With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience.
    They set the tone for everything we do.

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  • Celebrity

    SALES MANAGER

    Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.

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  • Comedy

    MARKETING DIRECTOR

    Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.

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  • Docustyle

    CUSTOMER SERVICE MANAGER

    Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.

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“We are so lucky to have your support! Betterment's roster has such range and top taste in imagery that we are first to recommend any Betterment designer to a director wanting to work with someone new, as opposed to someone we haven't worked with at another collective.

We trust Betterment the most. The roster definitely feels curated with a range of tone, aesthetics, capabilities, and so much talent. I really appreciate how communicative and consistently reliable everyone is, including you. Lots of respect!"

SKILLS

  • Launched in 2011, we bring over fifteen years of expertise in the commercial treatment space, making us finely-tuned creative matchmakers. Whether it’s the high-octane energy of automotive campaigns, the outlandish humor of comedy spots, the aspirational tone of sports and fitness ads, or the nuanced detail of pharmaceutical projects, we excel at mastering the director’s voice. Our unique specialty lies in seamlessly crafting precise language tailored to each genre.

    Our writers double as sharp-eyed copy editors too, adept at refining existing drafts and finessing agency scripts. For an additional fee, we provide Creative Development services, where our innovative minds work to elevate concepts for any project. Let us know what you need help with and we’ll pair you with the perfect creative collaborator.

  • Stunning visual treatments immediately grab attention. A striking image can quickly depict the creative direction of a project effectively share the look and feel of any potential project. We delight in delving into internet rabbit holes to uncover unexpected high res visuals. And did we mention our love of reaction gifs in comedy treatments? Plus, our team at Betterment is pushing the boundaries with generative AI, crafting photorealistic visuals that are downright mind-blowing. Hit us up any time you need some inspiration.

  • We‘re constantly striving to merge writing, cinematography, and design elements into captivating layouts that agencies will be eager to dive into. Whether you submit a hi-res pdf or a captivating layout with eye-grabbing motion elements we’re flexible and adept at working in your preferred layout software - and we always share the working files for your last-minute, in-house tweaks. Our goal is to make the process as smooth and accommodating as possible.

We ARE PROUD TO WORK WITH the best directors + production companies: AMD · Anonymous Content · Apostrophe · Art+Commerce · ArtClass · Atlantic · Asymetric · Bayonet · BL&S · Bodega · Broadway Video · Bunker · BYT · Cadence · Caravan · Caviar · Chelsea · Chromista · Circle Pictures · Community · Concrete+Clay · The Directors Bureau · Domo · Doomsday · Durable Goods · E+P · Entertainment One · Fancy · Fiona · Fivetosixty · Folding Chair · Framestore · Golden · Good Company · Great Guns · Greenpoint · Group Thrpy · Harbor · Hey Wonderful · Honor Society · Hunter Park · Identity · Imperial Woodpecker · Imported Artists · Imposter · Institute · Interscope · IQ · Irony Point · Kam · KBS · Kin · King+Country · Les Enfants · Let's Go Eskimo · Little Minx · Lo+Behold · Local Boy · Logan · Lord Danger · Los York · MSS NG PECES · Mass Appeal · Minted · The Mission · MJZ · Modern Logic · Moxie · Mt. Melvil · Native · New Light Films · Object+Animal · Optimus · Park Pictures · Partners · Persuade · Picture Farm · Psyop · Prettybird · Quriosity · RadicalMedia · Rattling Stick · The Reserve · Revery · Rival School · Rocket · Rogue · Room Two · RYB · Scheme Engine · Sibling Rivalry · Sixtwentysix · Skunk · Slmbr Prty · Society · Soft Citizen · Someplace Nice · Spinach · Splendid+Co · Strike Anywhere · Suburban Girl · Sugarhi · Superprime · Supply+Demand · Tiny Giant · Tomorrow · Tool · Untitled · Washington Square · Whitelist · Wild Gift · World Famous

We ARE PROUD TO WORK WITH the best directors + production companies: AMD · Anonymous Content · Apostrophe · Art+Commerce · ArtClass · Atlantic · Asymetric · Bayonet · BL&S · Bodega · Broadway Video · Bunker · BYT · Cadence · Caravan · Caviar · Chelsea · Chromista · Circle Pictures · Community · Concrete+Clay · The Directors Bureau · Domo · Doomsday · Durable Goods · E+P · Entertainment One · Fancy · Fiona · Fivetosixty · Folding Chair · Framestore · Golden · Good Company · Great Guns · Greenpoint · Group Thrpy · Harbor · Hey Wonderful · Honor Society · Hunter Park · Identity · Imperial Woodpecker · Imported Artists · Imposter · Institute · Interscope · IQ · Irony Point · Kam · KBS · Kin · King+Country · Les Enfants · Let's Go Eskimo · Little Minx · Lo+Behold · Local Boy · Logan · Lord Danger · Los York · MSS NG PECES · Mass Appeal · Minted · The Mission · MJZ · Modern Logic · Moxie · Mt. Melvil · Native · New Light Films · Object+Animal · Optimus · Park Pictures · Partners · Persuade · Picture Farm · Psyop · Prettybird · Quriosity · RadicalMedia · Rattling Stick · The Reserve · Revery · Rival School · Rocket · Rogue · Room Two · RYB · Scheme Engine · Sibling Rivalry · Sixtwentysix · Skunk · Slmbr Prty · Society · Soft Citizen · Someplace Nice · Spinach · Splendid+Co · Strike Anywhere · Suburban Girl · Sugarhi · Superprime · Supply+Demand · Tiny Giant · Tomorrow · Tool · Untitled · Washington Square · Whitelist · Wild Gift · World Famous