How does a book comprised entirely of thank you notes get the proper thanks it deserves?

Laid-off IT guy, Will von Hartz, has a serious baking habit. When he asked us to help get the word out about his seasonal pop-up café, Miko’s Flipside, we were thrilled to assist.

Smart Car’s A Big Idea campaign focuses on the new smart “fortwo” vehicle. The Betterment Society was asked to copywrite and edit the director's treatment for the pitch. BBDO awarded the director/production company the job and the campaign is now on the air.

It's surprisingly rare to find a sharp-looking website for children's day care. Seems odd to us. We recently redesigned a site for Chicago's Green Bean which is simple to navigate, informative and easy on the eyes.

Tucked away in the back room of a B&J’s American Cafe lies a secret history waiting to be discovered. In LaPorte, Indiana, the subjects of these portraits share their own life stories: deeply personal tales of love and family, divorce and loss.

After a quick media consultation, we went to work planting some seeds around the web to get the buzz going for Sub City New York. Within a few hours, the video was picked up by Gothamist and New York Magazine, which led to Gawker, The Huffington Post and The...

This concept presents a powerfully narrated first-person story of one man's journey to greatness. Ainsley Burrows, a brilliant spoken word performer, maks the film a visual and emotional journey come to life.

This film for Under Armour's Cold Gear line puts the company's claims to the test. Featuring Olympic skier Lindsey Vonn, she battles the elements in the Cold Abuse Simulator to show that even in extreme cold, Cold Gear keeps you warm.

Charged with reinvigorating the Protect This House rally cry; a new chapter in the Under Armour legacy was born.

The hit Broadway musical “FELA!” tells the story of Fela Kuti, the legendary Nigerian musician whose Afrobeat rhythms ignited a generation. Shilo's film distills raw energy to the small screen for this Tony-nominated show.

After the enthusiastic response from the Cassette From My Ex website, we decided to make a book featuring sixty heartfelt stories of young love gone wrong and the mixtapes which inspired these relationships.

For the release of ORZ’s “Planets” album, The Betterment Society coordinated a campaign targeting nearly 1000 planetariums for an upcoming tour of alternative event spaces.  We also researched and approached “space-relevant” media outlets (Cosmos Magazine, NASA blogs, etc) for promotion of album beyond the traditional music pr universe.