It takes vision and hustle to craft a winning commercial treatment. By strictly focusing our efforts on treatments, our roster has developed an unusual skill set which allows us to quickly capture the creative vision, unique voice and visual style of each director.
WritingOur extensive knowledge of vfx and live action spots means there isn’t a treatment we can’t write. We know what differentiates these commercial genres - automotive, banking & finance, food + bev, Home + retail, sports + fitness, tech + telecom, beauty, pharma + healthcare - and we craft pdfs that respect the look and feel of each industry.
Image Research + LayoutStunning visual treatments grab attention. A single brilliant image can perfectly capture the creative direction of a project, and supporting images can create subtle and complex relationships to help communicating the tone, look and feel of a project. We ‘re constantly striving to bring the writing, images and design elements together into compelling pages that agencies actually want to dive into.
ClientsWe recognize our clients’ need for discretion (and nda's) and always maintain confidentiality for specific projects and directors. Broadly, we work with:
THE ACADEMY · ANONYMOUS · BLINDBRAND NEW SCHOOL · BULLY · CLICK 3XCONCRETE + CLAY · DECONDIGITAL KITCHEN · DIRECTOR’S BUREAUDOOMSDAY · DURABLE GOODS · EPOCHGIFTED YOUTH · GOOD COMPANYGREAT GUNS · GREENPOINT · HATCHHēLō · HOLMES · HONOR SOCIETY · HUMBLEHUNGRY MAN · INTERROGATE · LES ENFANTLO + BEHOLD · LOGAN · THE MILL · MJZM SS NG P ECES · MOXIE · NATIVENONFICTION · NOTORIOUS · PARK PICTURESPERSUADE · PICTURE FARM · PONY SHOWPUBLIC ADDRESS · ROOM TWO · SAVAGESAVILLE · SHILO · SKUNK · SLIM · SMUGGLERTHREE FOOT GIANT · THREE (ONE) OTRAILER PARK · UBER · UNTITLED · WANDAWASHINGTON SQUARE · WHITELIST · WONDROS
PartnersDanielle Bitner was born and raised in Venice, LA, schooled at the Art Institute of Chicago and more recently spent her days in New York at Shilo as Director of Development. Pottery is her latest obsession.Jason Bitner is the co-creator of FOUND Magazine, the creator of the mixtape project Cassette From My Ex and producer of the feature doc LaPorte, Indiana based on his photo book of the same name.
RosterAs The Betterment Society continues to expand, so does our roster. We continually train already-talented writers and designers and share resources to ensure a better outcome than with a single independent freelancer.
Hit us up for our current roster, sample treatments and rates.